NEW ENHANCED RECIPES

Enhanced Recipes: Better by Design

We've taken everything pets love about our K9 Natural and Feline Natural Feasts and made them even better. Our enhanced recipes have been refined to deliver maximum nutrition, better taste, and clearer guidance, while staying true to the principles that have always guided us: high-meat nutrition, guided by science, ingredients chosen with purpose, all crafted with care our New Zealand way.
ENHANCED RECIPES FOR DOGS

What’s New & Why it Matters

After
Before
  • More of what dogs need
    Our updated recipes now contain 94% premium animal ingredients, with increased inclusion of meat and organs to deliver higher-quality protein and natural energy.
  • Improved taste and texture
    The addition of nutrient-rich organs like liver, lung and heart enhances palatability and creates a more satisfying eating experience that dogs instinctively enjoy.
  • Functional, whole-food benefits
    We’ve strengthened the functional profile of our recipes with purposeful ingredients such as New Zealand Green Lipped Mussels for joint support, Flaxseed flakes to support digestion and skin health, and Hoki oil as a natural source of omega-3s for skin, coat and immune support.
  • Improved shelf stability
    By refining our ingredient mix and removing blood and spleen, we’ve improved shelf stability without compromising nutrition or quality.
  • Reviewed feeding guidance
    As part of this update, we revisited how feeding guides are calculated to ensure clearer, more accurate guidance for pet parents.
ENHANCED RECIPES FOR CATS

What’s New & Why it Matters

After
Before
  • More of what cats need
    Our updated recipes now contain 98% premium animal ingredients, with increased inclusion of meat and organs to deliver higher-quality protein and natural energy.
  • Improved taste and texture
    We’ve increased the amount of nutrient-rich liver and careful meat selection, tailored to feline instincts and creating a more satisfying eating experience that cats instinctively love.
  • Functional, whole-food benefits
    We’ve strengthened the functional profile of our recipes with purposeful ingredients such as Taurine, NZ Green Lipped Mussels, and Hoki Oil for whole body health and well-being - including heart, joint, skin, and digestive support.
  • Improved shelf stability
    By refining our ingredient mix, we’ve improved shelf stability and aroma without compromising nutrition or quality.
  • Reviewed feeding guidance
    As part of this update, we revisited how feeding guides are calculated to ensure clearer, more accurate guidance for pet parents.

A Refreshed Look, with Clearer Communication

You’ll notice a refreshed pack design that makes it easier than ever to understand what’s inside your pet's favourite food. With clearer ingredient information, improved feeding guidance, and stronger on-pack education - we've made it easier to learn about and get the most out of our food.

It's the same commitment and standards you’ve come to trust - now shared in a clearer, more transparent way.

Transitioning to K9 Natural and Feline Natural

When transitioning your pet to our food, start by mixing a small amount into their current food, slowly increasing the amount over 10 days until they enjoy an entire bowl of K9 Natural or Feline Natural. Transitioning correctly over this time will give your pet (and their stomach) time to adjust to the high-meat, nutrient-dense content of our food.

  • Days 1 - 3

    Feed K9 Natural or Feline Natural as 25% of your pet’s bowl.

  • Days 4 - 6

    Feed K9 Natural or Feline Natural as 50% of your pet’s bowl.

  • Days 7 - 9

    Feed K9 Natural or Feline Natural as 75% of your pet’s bowl.

  • Day 10+

    Feed K9 Natural or Feline Natural as 100% of your pet’s bowl.

Days 1 - 3

Feed K9 Natural or Feline Natural as 25% of your pet’s bowl.

Days 4 - 6

Feed K9 Natural or Feline Natural as 50% of your pet’s bowl.

Days 7 - 9

Feed K9 Natural or Feline Natural as 75% of your pet’s bowl.

Day 10+

Feed K9 Natural or Feline Natural as 100% of your pet’s bowl.

Explore Our Ranges

Cat Freeze-Dried

The pinnacle of feline nutrition. Delivers the benefits of a fresh diet with 98% New Zealand meat in a clean, convenient format. Nutrient-dense and intensely palatable. 

Shop Freeze-Dried

Dog Freeze-Dried

The pinnacle of canine nutrition. Made with 94% meat and delivering nutrient-dense, minimally processed feasts that are easy to serve and instinctively irresistible.

Shop Freeze-Dried

Cat Cans

Complete and balanced, naturally hydrating nutrition made with 98% meat and fresh New Zealand water. No gelling agents, binders or fillers.

Shop Canned

Dog Canned

Complete and balanced wet nutrition, naturally hydrating with fresh New Zealand water. Made with 94% real meat and no gelling agents, binders, or fillers.

Shop Canned

Need any further help?

Reach out to our team here. We’re here to help support you and your pet at every step of the way.